Industry

Samsung Electronics and Amazon apply next-generation HDR technology to OTT service first

Samsung Electronics said on Monday it has applied the next-generation video standard HDR10+ Advanced to Amazon-operated Prime Video, marking the first global rollout on an OTT service. The companies have maintained a partnership since Prime Video introduced HDR10+ in 2017, and have now expanded cooperation to the higher specification. HDR10+ Advanced adds Enhanced Overall Brightness and Intelligent Motion Smoothing, dynamically adjusting brightness, colour and motion by scene.

Telecommunications & Media

Samsung TV Plus starts streaming musical content

Samsung Electronics said on Thursday it will offer musical content through Samsung TV Plus, its advertising-based free streaming service. The company said the service aims to improve access to live performances and narrow differences in viewing experiences that depended on seat location or viewing environment. The first title will be the original Korean production of \"Maybe Happy Ending\". Samsung also plans to add representative musical titles each month.