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Games & Commerce

SOOP rolls out AI that learns streamers\' speech and style to enable 24/7 interaction

An AI-based \"virtual manager\" has been introduced to the live streaming ecosystem. SOOP said on June 9 it unveiled a beta version of its SARSA 2.0 AI manager service to support streamers\' broadcast operation and user communication. The update focuses on continuity, allowing streams to continue even when a streamer is away or asleep. SARSA 2.0 learns from VOD and broadcast data to recreate a streamer’s tone and atmosphere and interact with viewers.

AI & Enterprise

Snowflake updates CoCo coding agent to boost autonomous execution

Snowflake said on Monday it unveiled new features for its CoCo coding agent and introduced Datastream, a fully managed streaming service based on Apache Kafka, at its Snowflake Summit 26 event. The company launched CoCo Desktop, a mobile app and a Slackbot, and added extensions and plugins including for VS Code and Microsoft Excel. It also strengthened CoCo’s autonomous execution and automation with access controls and audit trails.

Games & Commerce

SOOP extends partnership with esports team Gen.G through 2028

SOOP will extend its partnership with global esports team Gen.G through 2028 and broaden cooperation under a strategic deal, it said on Monday. The companies plan to expand esports content and create more opportunities for players and fans to communicate. Players from Gen.G’s South Korea teams across all game titles will conduct exclusive personal live streams on SOOP. Gen.G players will also join existing SOOP content and take part in offline events linked to matches.