GS25 will expand its 24-hour delivery service through Coupang Eats to major regions nationwide. From May 19, the GS Retail-run chain will start 24-hour delivery at about 1,000 outlets outside parts of Seoul and Gyeonggi and some areas of six major cities. GS25 said late-night delivery sales at participating stores rose 42.7 percent in six months, prompting the expansion. Snacks, ice cream and noodles led late-night purchases.

South Korea\'s food delivery platforms are stepping up competition to secure users, increasing pressure on profitability. Baemin and Coupang Eats are expanding discount promotions, hiring riders and rolling out new services, while related spending rises. Data show Baemin retains the lead in monthly active users, with Coupang Eats narrowing the gap and Yogiyo shrinking. Companies are also pushing commerce and quick commerce initiatives to diversify revenue and bolster earnings.