Woowa Brothers, operator of Baedal Minjok, said on Monday that its Baemin Grocery & Shopping service posted its best-ever monthly results in December.

As of December 2025, total orders for Baemin Grocery & Shopping rose 15.4 percent from the previous month, and new customers increased 30 percent, according to the company. New customers for Baemin B-Mart, its in-house quick commerce service, rose 33 percent from the previous month. Monthly visitors totaled about 5.63 million, up 30 percent from a year earlier.

By category, sales volumes for key grocery items rose broadly. Milk sales grew 17.2 percent from the previous month and instant noodles rose 14.2 percent. Orders also increased for daily necessities including bottled water, up 8.0 percent, eggs, up 7.6 percent, and toilet paper, up 7.0 percent. Woowa Brothers said it analyzed that its fresh food quality management and efforts to strengthen price competitiveness, including its "lowest-price challenge", were reflected in the results.

Use of a recently introduced reserved delivery service is also rising. Based on weeks 1 to 2 of January, same-day reserved orders rose 23 percent from the same period a month earlier, while next-day reserved orders jumped 103 percent, confirming demand for receiving goods at a preferred time.

Baemin Grocery & Shopping currently has about 20,000 stores on the platform, including large discount retailers such as E-Mart and Homeplus, convenience stores such as CU and GS25, and neighborhood shops. It is providing on-demand delivery services averaging around 30 minutes in about 95 percent of areas nationwide.

Lee Hyo-jin (이효진), head of Woowa Brothers' commerce division, said, "We recorded our best-ever results in December through infrastructure expansion and an increase in product categories." She added, "We will continue to enhance user convenience by running on-demand delivery and reserved delivery in parallel."