Estimated payments at South Korea’s four major delivery platforms totalled 3.03 trillion won last month, up 10 percent from a year earlier, a Wiseapp-Retail survey of credit and debit card spending showed. The number of Koreans who paid on delivery platforms rose 7 percent to 24.85 million. Average payment per person increased 3 percent to 122,349 won, while average transactions per person rose to 5.4 from 5.

South Korea\'s food delivery platforms are stepping up competition to secure users, increasing pressure on profitability. Baemin and Coupang Eats are expanding discount promotions, hiring riders and rolling out new services, while related spending rises. Data show Baemin retains the lead in monthly active users, with Coupang Eats narrowing the gap and Yogiyo shrinking. Companies are also pushing commerce and quick commerce initiatives to diversify revenue and bolster earnings.