Search results for broadcast advertising
Telecommunications & Media
South Korea IPTV broadcasters to use 18 million set-top boxes to measure TV viewing
The Korea IPTV Broadcasting Association plans to expand use of the TV Index, which analyses viewing data from about 18 million home set-top boxes of KT, SK Broadband and LG Uplus. The group said existing ratings surveys estimate viewing based on about 4,000 households, leaving many channels recorded at 0 percent. It said TV Index can show absolute figures such as reach and viewing time, and may later be expanded to link set-top boxes and mobile devices for broader ad performance analysis.
Politics
Science and ICT committee audit opens Oct. 6; science ministry Oct. 6, broadcast media communications commission Oct. 12, space agency Oct. 13
South Korea’s National Assembly Science, ICT, Broadcasting and Communications Committee has confirmed its 2026 annual audit schedule. The audits will run from Oct. 6 to 23, starting with the Ministry of Science and ICT and including affiliated bodies such as the Postal Service and the National Science Museum. The panel will also inspect the Nuri rocket launch site at Naro Space Center and hold audits for media regulators, the Nuclear Safety and Security Commission, the Korea Aerospace Administration and multiple ICT public institutions.
Telecommunications & Media
Korea to merge Kobaco and KCMF after bill clears parliamentary committee
A bill to merge the Korea Broadcast Advertising Corp (Kobaco) and the Korea Communications Media Foundation (KCMF) to create the Korea Broadcasting Media Communications Promotion Institute has passed the National Assembly’s Legislation and Judiciary Committee. The committee approved amendments including a revision to the Framework Act on Broadcasting and Communications Development. Some broadcasting, media and communications projects scattered across related agencies under the Ministry of Science and ICT would be transferred to the new body.
-
Telecommunications & Media
Three PP groups launch joint response to boost small PP advertising
-
Telecommunications & Media
BMC appoints Ko Min-su as first vice chair
-
Telecommunications & Media
Broadcast Media and Communications Commission launches consultative body to boost pay-TV industry
-
Telecommunications & Media
South Korea to loosen broadcast and OTT ad rules, expand mid-roll ads from October
-
Telecommunications & Media
Broadcast Media Communications Commission renews SBS M&C licence for 5 years
-
Telecommunications & Media
Korean radio squeezed by global platforms, calls grow for integrated audio platform
-
Telecommunications & Media
Korea commission steps up response to false manipulated information, boosts platform accountability
-
Telecommunications & Media
Broadcasting media commission to support TV ad production costs for two small firms
-
Telecommunications & Media
Kim Jong-cheol says media development committee push a key task
-
Telecommunications & Media
Broadcast ad cap raised to 20 percent, mid-roll ad rules eased
-
AI & Enterprise
KT applies AI ads to Volvo EX90 campaign, brand searches double
-
Telecommunications & Media
Broadcast Media Telecommunications Commission moves to build K-FAST ecosystem to open 47 trillion won overseas market
-
Telecommunications & Media
Gwangju, Jeolla broadcasters urge Broadcasting Media Telecommunications Commission to boost government support
-
Telecommunications & Media
IPTV industry urges easing of fee and terms rules; US Communications Commission says it agrees with direction but needs to pace changes
-
Telecommunications & Media
Broadcast Media Communications Commission launches second call for SME TV ad support of up to 45 million won