The Telecommunications Technology Association (TTA) said it held a joint workshop in Seoul on July 22 to review development directions for broadcast technology in the AI era and discuss international standardisation strategies for next-generation services. About 70 participants from government, broadcasters, research institutes and companies attended. Presentations covered generative AI in production and services, a “Beyond TV” vision, and related platform and broadcast technologies. Attendees also shared Brazil’s TV 3.0 trends using ATSC 3.0.

As the influence of global platforms such as YouTube and Spotify spreads into South Korea’s audio market, participants at a National Assembly seminar called for an integrated platform to unify radio content and data that are currently split by broadcaster. They urged integrating production and digital capabilities and building a data-driven industry base to improve listener access. Speakers also called for legalising digital radio access rights and overhauling advertising rules.