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AI & Enterprise

AIBIX Lab releases Korea’s first AI brand competitiveness index

AIBIX Lab on Wednesday released AIBIX, a Korean index that measures AI brand competitiveness across 715 brands in 30 F&B and franchise categories. The index analyzes how often brands appear in repeated questions to four generative AI models, their share of mentions and whether official sources are cited. Results showed market leaders were not always top in AI rankings and winners differed by AI. Official brand materials were rarely cited.

Telecommunications & Media

KT launches membership benefits spanning dining, shopping, culture for World Cup season

KT said on Sunday it will roll out June customer reward programmes and membership perks covering dining, shopping and cultural events. From June 16 to 30, customers can choose a 50 percent discount on GS25 cup noodles and desserts or a 50 percent discount on all Dunkin items. KT also offers additional deals across brands including VIPS, Baedal Minjok, The Venti, Gong Cha, Burger King and Lotte Cinema, and runs a World Cup-themed shopping promotion through its membership app.

Finance

IBK Industrial Bank of Korea adopts AI system to detect misselling of investment products

IBK Industrial Bank of Korea is introducing an AI-based system to check for potential misselling risks that may arise after investment products are sold. The bank aims to raise the level of financial consumer protection by automating its post-sale management process, which had relied mainly on manual work. The system analyses post-sale product data, customers\' investment experience and abnormal transaction patterns to automatically identify potential risk factors.