KT launched its subscription product, the 'Tving Lifestyle Subscription Pack', on Monday, combining online video service (OTT) content with real-life coupon benefits.

The Tving Lifestyle Subscription Pack lets customers choose and use 1 lifestyle brand benefit each month along with popular OTT content. It is offered in 3 versions: the Tving Basic Lifestyle Subscription Pack, the Tving Standard Lifestyle Subscription Pack and the Tving Premium Lifestyle Subscription Pack.

KT's subscription prices are 11,500 won, 15,500 won and 19,000 won, a discount of 2,000 won from the regular price. Benefits include a 4,000 won GS25 offer, a 4,000 won Daiso voucher, a 4,000 won Olive Young voucher, 1 Kakao Emoticon Plus item and a 1-month Snow (SNOW) VIP pass.

To mark the launch, KT will run a discount promotion through Dec. 31. During the promotion period, it will offer an additional 200 won discount on the 3 lifestyle subscription packs from KT's subscription prices. Customers who newly sign up through KT's official website or app by next month 30 will receive a 2,000 won Naver Pay points voucher.

Customers who sign up at KT's Hongdae Adshop Plus and Gwanghwamun Onmajijeom stores will receive, in limited quantities, goods from Tving's new content 'Chwisabyeong Jeonseol-i Doeda'.

Kang Yi-hwan (강이환), head of KT's Customer Service Division and a managing director, said, "The Tving Lifestyle Subscription Pack increased customer satisfaction by combining the content experience with lifestyle benefits." He said, "We will continue to expand subscription services that provide practical value in customers' daily lives through various partnerships and differentiated benefits."