KT said on Sunday it is introducing June customer reward programmes and monthly and cultural benefits that customers can use across daily life, from dining and shopping to performances and exhibitions.

KT will run the second lineup of its customer reward programme from June 16 to 30. For the World Cup season, it built the benefits around brands with high practical use so customers can use them in everyday moments such as cheering and gatherings. Customers can choose either a 50 percent discount on GS25 cup noodles and desserts or a 50 percent discount on all Dunkin items.

Its monthly benefits focus on brands with high customer preference, including dining, coffee and movies. KT Membership customers can choose one of the following: a free VIPS striploin steak; discounts of up to 10,000 won at Baedal Minjok and No More Pizza; two 1,000 won discount coupons for The Venti iced Americano; a 50 percent discount at Gong Cha; discounts of up to 50 percent at Burger King; or a 7,000 won Lotte Cinema movie ticket.

KT is also holding a "South Korea cheering special price" promotion in the KT Membership Shopping Lounge for the World Cup season. It will sell items at discounted prices for cheering and viewing, including Nike national team uniforms, Lee Kang-in signed balls, cooler bags and beam projectors. The Shopping Lounge is available through the KT Membership app, and the promotion runs until July 1.

It is also expanding cultural benefits centred on performances and exhibitions. Through its KT Membership cultural programme "Culture & More", it will offer the following benefits throughout June: discounts of up to 50 percent on the musical "Those Days"; discounts of up to 45 percent on the musical "Seopyeonje"; a 35 percent discount on the musical "Ozige Jaeminneun Gasina-deul"; and a 50 percent discount on the exhibition "Verdi".

Kang Yi-hwan (강이환), an executive director and head of KT's Customer Service Division, said, "For the World Cup season, we prepared a variety of benefits so customers can cheer more enjoyably and enjoy their daily lives." He added, "We will continue to expand the membership experience tailored to customer lifestyles."