Media companies are expanding experiments using AI, with a focus on cutting production costs, developing new genres and improving user experience. Video tools now generate longer 4K content with audio and better character consistency. Broadcasters and studios are testing AI in election coverage, animation and drama, while China pushes commercialisation. In distribution, recommendation algorithms and AI dubbing are becoming core infrastructure. The shift is also raising concerns over copyright, creator protection and review standards.

Samsung Electronics is adding an AI platform and voice-based search and control features across its 2026 TV lineup, aiming to redefine TVs as screens that respond and understand context. It unveiled the Vision AI Companion integrated AI platform and included Bixby, Perplexity and Microsoft Copilot. The company also expanded screen size options and form factors, introduced AI viewing and sound features, and expanded content offerings through Samsung TV Plus and new audio and multi-angle functions.