Retail shareholders in South Korea\'s game industry are stepping up collective action as weak share prices persist and calls to boost shareholder value grow. Investors in Pearl Abyss, Devsisters and Wemade have demanded shareholder meetings, buybacks and cancellations of treasury shares, limits on executive pay and disclosure on new game development. Some companies have responded with shareholder return plans, meetings and cost-cutting steps, while broader pressure on the sector is spreading.

Devsisters is teaming up with South Korea’s National Heritage Administration to promote the country’s World Heritage sites globally using its Cookierun intellectual property. The companies will roll out the “K-Heritage with Cookierun” campaign ahead of the 48th UNESCO World Heritage Committee meeting in Busan in July. Plans include media art on large media walls in major cities, an exhibition at BEXCO, a Haeundae Beach photo zone and pop-up store, a city tour bus programme, and in-game promotions.