Chinese companies are emerging as new variables in the mirrorless camera market dominated by Japanese brands such as Canon, Sony and Nikon. Insta360 has formalised plans to develop its own mirrorless cameras, with its CEO saying it is working on 2 models. Lens maker Viltrox is also drawing attention after joining the L-Mount Alliance and reports about new APS-C L-mount lenses fuel speculation about a camera body, though it has made no official announcement.

An analysis says consumers buying their first interchangeable-lens camera may be better off choosing mirrorless models rather than DSLRs, as most new autofocus, video and lens development is focused on mirrorless systems. Engadget said mirrorless lineups now span entry-level APS-C to professional full-frame models, making them a simpler choice for many beginners. DSLRs still offer longer battery life and can match image quality, while existing DSLR users may have less reason to switch.