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Games & Commerce

Naver holds \'Entertainment Day 2026\' to share K-pop marketing strategies

Naver on Oct. 22 held \'Naver Entertainment Day 2026\' at its 1784 facility in Seongnam, Gyeonggi Province, to present advertising strategies for the entertainment industry. The event was held with official advertising partner Glink Media and drew participants from major local agencies including SM, JYP and YG. Naver introduced ways to link services popular with people in their teens and 20s to artist marketing and shared use cases for digital out-of-home advertising, including its AI-based AdBoost Screen solution.

Games & Commerce

Nexon starts pre-reservations for Tembbal: Overgeared server and character names

Nexon said on Tuesday it has begun advance reservations for server and character names for Tembbal: Overgeared, a new MMORPG being developed by Gray Games. Users can select a server and enter a character name on the official website. The game offers 19 servers, including 13 general servers and six creator servers. Two events are also running alongside the reservation period, which will continue until further notice.

Games & Commerce

Kakao spells out growth strategy for subsidiaries from crypto payments to AI video

Kakao plans to link services across its finance, content and mobility affiliates to broaden its growth base, focusing on crypto payments, AI video and autonomous driving. It outlined mid- to long-term plans centered on KakaoX after a planned split, including resource allocation and data and technology ties. KakaoX targets more than 10 trillion won in revenue by 2030. Plans include stablecoin-related services, Piccoma AI video expansion, and mobility financing and logistics tied to autonomous vehicles.