Naver said on Oct. 22 it held 'Naver Entertainment Day 2026' at Naver 1784 in Seongnam, Gyeonggi Province, to introduce advertising strategies for the entertainment industry.

The event was held with Naver's official advertising partner Glink Media. Industry officials from local entertainment companies such as SM, JYP and YG attended.

Naver introduced ways to link services with a high share of users in their teens and 20s to artist marketing, including Naver Map, Chizic, Webtoon, Kream and Clip.

It also shared examples of using content services such as Clip and Chizic, along with Vision Stage, a virtual production studio, tailored advertising and branding for entertainment intellectual property, and digital out-of-home advertising (DOOH).

Strategies for using its AI-based DOOH solution, AdBoost Screen, were also covered as a key case.

AdBoost Screen is a solution for placing ads on offline media such as movie theaters, electronic billboards, public transportation, convenience stores and elevators. Naver said it can use 359,000 digital media units installed across 17 provinces and cities nationwide.

This year, campaigns linking AdBoost Screen with Naver services and advertising products were also used for comeback marketing for groups such as IVE and Rescene.

Rescene ran a campaign for about 2 weeks, centered on major mobile services including Naver's entertainment page, to promote a digital single in July. Naver said search exposure and clicks at the time rose by more than 1.8 times and 1.6 times, respectively, compared with the average.

Naver plans to expand integrated marketing with entertainment companies by showing artist news through digital out-of-home advertising and then 이어ing user actions through search, Chizic and Clip.

Lee Jong-min (이종민), head of Naver's Business Monetization Division, said the company discussed a joint growth strategy with advertisers in the entertainment industry. He said it would expand related support based on its media content technology and services.