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Industry

Limited-edition goods and experiential events: Food industry in full swing with baseball marketing

South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.

Industry

LG Electronics launches flamingo protection campaign with U.S. NWF

LG Electronics is continuing its endangered species protection campaign using a Times Square billboard in New York. The latest video is the ninth in the series and focuses on flamingos, highlighting difficulties in feeding due to water pollution and climate change. The company said it has been running the LG Endangered Species Series since 2024. It is also conducting an online campaign in cooperation with the National Wildlife Federation to share information needed to protect flamingos.

Industry

POSCO Future M reaches 336 million won in cumulative support for youth asset-building accounts

POSCO Future M will continue sponsoring Didim Seed Accounts to help vulnerable youths become self-reliant. The company said it will provide 48 million won in support from April this year to March next year for 80 youths in areas near major sites including Pohang, Gwangyang, Sejong and Seoul. With a 50,000 won monthly deposit per person and additional support from local governments, each participant will build 1.8 million won over a year. Cumulative support will reach 336 million won by next March.