Samsung SDS on Tuesday unveiled its enterprise AI strategy based on a “multi-dimensional AI full stack” at the REAL Summit 2026 in Seoul. CEO Lee Jun-hee (이준희) said AX requires redesigning businesses and work methods from scratch, citing a gap between AI adoption and profits. The company laid out seven AX elements and said it is applying them internally first under a “Client Zero” approach. It also plans to expand forward deployed engineers to about 200 this year and broaden partnerships including with OpenAI and Anthropic, while formally declaring entry into robotics transformation.

Samsung SDS unveiled Brity Works Cowork, an AI agent service aimed at users of its AI-based collaboration solution Brity Works, and said it will launch in October. The company shared the service’s features and strategy at its REAL Summit 2026 enterprise AX conference in Seoul. Samsung SDS said Cowork goes beyond an assistant by creating plans and executing tasks toward a final work goal, operating securely within governance standards.