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Games & Commerce
G-Star expands and AGF focuses as Korea game events diverge
Korea’s major game events G-Star and AGF are pursuing different strategies. G-Star is expanding its exhibition scope to include AI services and more overseas and indie developers, while AGF is reinforcing fan-focused marketing by centring displays on upcoming releases and existing intellectual property. This year G-Star will be held in Busan and AGF in Goyang. NCSoft, last year’s main sponsor of G-Star, is serving as AGF’s main sponsor.
Games & Commerce
Naver holds \'Entertainment Day 2026\' to share K-pop marketing strategies
Naver on Oct. 22 held \'Naver Entertainment Day 2026\' at its 1784 facility in Seongnam, Gyeonggi Province, to present advertising strategies for the entertainment industry. The event was held with official advertising partner Glink Media and drew participants from major local agencies including SM, JYP and YG. Naver introduced ways to link services popular with people in their teens and 20s to artist marketing and shared use cases for digital out-of-home advertising, including its AI-based AdBoost Screen solution.
Games & Commerce
Nexon starts pre-reservations for Tembbal: Overgeared server and character names
Nexon said on Tuesday it has begun advance reservations for server and character names for Tembbal: Overgeared, a new MMORPG being developed by Gray Games. Users can select a server and enter a character name on the official website. The game offers 19 servers, including 13 general servers and six creator servers. Two events are also running alongside the reservation period, which will continue until further notice.
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Games & Commerce
Kakao spells out growth strategy for subsidiaries from crypto payments to AI video
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Games & Commerce
KakaoGames\' Dokkaebi\'s World tops Google Play sales ranking
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Games & Commerce
Webtoon Entertainment joins New York Comic Con, unveils \'Fogland\' and Marvel app
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Games & Commerce
KakaoGames launches service for new title \'World of Goblins\'
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Games & Commerce
Nexon starts pre-registrations for Temppal: Overgeared, launch due this year
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Games & Commerce
Korea platform membership rivalry heats up: Naver points vs Coupang delivery vs Kakao connections
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Games & Commerce
Naver Webtoon appoints Kim Yong-su and Kim Gyu-nam as co-CEOs
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Games & Commerce
Com2uS to expand IP business cooperation with Redice Studio; Com2uS N stake transfer at 4.5%
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Games & Commerce
Naver, Kakao expand holiday services for Chuseok hospitals, parking
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Games & Commerce
Kakao Games restarts M&A with Metoon acquisition
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Games & Commerce
Kakao Entertainment to merge KakaoPage and KakaoWebtoon this year, shifting to one platform
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Games & Commerce
Webzen to debut playable demo of \'Tyrant of the Defense Game: Last Stage\' at G-Star
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Games & Commerce
KakaoGames unveils Dokkaebi\'s World economy system ahead of character name reservation
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Games & Commerce
Nexon to open pre-registration for competitive MMORPG \'Item Trick: Overgeared\' on Oct. 1
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Games & Commerce
Gstar organising committee unveils second lineup for G-CON 2026 with narrative and AI in focus