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AI & Enterprise

New book \'Story Engineering\' lays out AI content strategy for creators across genres

Kim Woo-jung (김우정), a director at AI storytelling lab PROM, will publish \'Story Engineering\' on May 8, presenting a creative methodology for creators in the AI era. The book’s core is the author’s Chain of Story framework, which builds narratives step by step from title to editing. It also covers heuristic prompting, combining creators’ intuition with AI logic through strategically designed dialogue. Kim stresses maintaining leadership when collaborating with AI and introduces a personalised “story assistant” concept.

Games & Commerce

Webtoon Entertainment partners with Genies to introduce 3D avatars of webtoon characters

Webtoon Entertainment said it signed a strategic partnership on April 27 with U.S. AI avatar technology company Genies to develop digital experience services using webtoon characters. The partnership aims to offer immersive fan experiences beyond reading, allowing fans to interact with characters and explore story worlds. Creators can opt to present their characters as 3D avatars. Pilot services will launch this year on Naver Webtoon’s English platform, Webtoon.

Telecommunications & Media

LG Uplus unveils \'Simply. U+\' brand campaign

LG Uplus on Saturday released video content showing how it incorporates customer ideas submitted through its participatory service, Simply Lab, into services to reshape telecom user experience. Simply Lab lets customers send complaints or improvement ideas directly to the company and shares the review process through to service features. LG Uplus added the service to its U+one app in November and has received about 10,000 ideas.