Netflix co-CEO Ted Sarandos (테드 서랜도스) described South Korea as a core partner that will help shape Netflix's future, beyond being simply a market.

Netflix said on Oct. 26 that Sarandos attended a 10th anniversary event for its service in South Korea, dubbed "Netflix Party," held on Oct. 24 at the Culture Depot in Sangam, Mapo district, Seoul. He looked back on the global performance of Korean content and expressed expectations for future cooperation.

"South Korea is more than just a market for Netflix," Sarandos said. He called it a place where Netflix discovered new possibilities and learned how far a story can travel, and "one of the most valuable partners" in the future they will build together.

He said that 10 years ago Netflix had big dreams, but no one could have imagined Korean stories would move hearts around the world and take a place at the center of global culture. He underscored the role of Korean creators, actors and production staff.

He said stories that began in South Korea are loved beyond borders and language barriers. He added the next 10 years will show possibilities they have not even imagined.

Data released by Netflix showed global viewing time for Korean content exceeded 12 billion hours from April 2025 to March 2026. It was the second-highest viewing time by production country, after the United States.

More than 80 percent of Netflix members worldwide have watched Korean content, and more than 200 Korean titles have entered the rankings since global Top 10 tracking began in June 2021. "Squid Game" Season 1 stayed in the global Top 10 for 32 consecutive weeks, including 9 weeks at No. 1.

Netflix also disclosed the results of cooperation with South Korea's creative ecosystem. It has worked with more than 80 domestic production companies from 2016 to 2025, and more than 25,000 actors and production staff, along with more than 70,000 short-term workers, participated in producing related works.

More than one-third of Korean titles released from 2024 to 2026 involved rookie directors or writers. Netflix also provided education opportunities to more than 6,500 people through programmes to strengthen domestic production capabilities from 2021 to 2025.

Sarandos also introduced Netflix's next lineup of Korean content. It includes director Lee Chang-dong's "Possible Love," along with "Slowly Intense," "All of Us Are Dead" Season 2 and "Solo Leveling."

Netflix did not announce the size of new investment in Korean content or detailed plans to expand investment at the event. It said it will continue cooperation with Korean creators and present content aimed at the global market.