Coupang said on April 26 it is helping merchants at traditional seafood markets expand online sales channels and shift to digital operations, driving growth into 10 billion won-revenue small and medium-sized businesses. Ten small businesses from major seafood markets and ports have joined Rocket Fresh, including sellers in Busan’s Jagalchi market and Noryangjin. Coupang said some merchants increased sales through direct transactions and early-morning delivery, while its seafood origin-direct purchasing volume rose in 2025.

CJ Olive Young will increase investment outside the Seoul metropolitan area this year, spending 123.8 billion won on new openings, renovations and logistics upgrades, industry sources said. The company is focusing less on adding locations and more on boosting competitiveness and operating efficiency at existing stores, citing rising needs for in-store infrastructure upgrades such as electronic labels. It plans to place more than half of its large stores outside the capital region.