Shift Up unveiled the official title and a new trailer for its new game, \"Stellar Blade: Blood Rain,\" at Summer Game Fest 2026, which opened on June 5 local time. The 3 minute 30 second trailer consists of actual in-game gameplay footage and introduces a new protagonist, Evie, set after the events of the previous title. The company also said it plans to handle publishing itself.

Korean game companies are changing how they make and sell titles as PC and console releases deliver solid sales, moving away from mobile MMORPG and live-service domestic revenue models. Recent hits include Krafton’s Subnautica 2 and Pearl Abyss’ Crimson Desert, alongside Nexon-backed Arc Raiders. The industry is increasingly using overseas studio acquisitions, long development cycles on proprietary engines and Steam-led package sales, while facing rising AAA development costs and post-launch update demands.