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Samsung Electronics unveils \'AI Living\' ecosystem at IFA 2026

Samsung Electronics is showcasing an AI-integrated lifestyle at IFA 2026, Europe\'s largest home appliance trade show. The company said it will operate an exhibition hall in Berlin\'s Humboldt Carré from Sept. 2 to 6 under the theme, \"Your AI everyday companion.\" The venue features three zones focused on entertainment, home and self-care, including new displays, AI-powered TVs, connected home appliances and Galaxy devices.

Telecommunications & Media

Samsung TV Plus starts streaming musical content

Samsung Electronics said on Thursday it will offer musical content through Samsung TV Plus, its advertising-based free streaming service. The company said the service aims to improve access to live performances and narrow differences in viewing experiences that depended on seat location or viewing environment. The first title will be the original Korean production of \"Maybe Happy Ending\". Samsung also plans to add representative musical titles each month.

Telecommunications & Media

MSIT expands AI dubbing support to boost K-FAST after reaching 100 million viewers in 22 countries

South Korea\'s Ministry of Science and ICT will expand the K-FAST Alliance programme to support domestic free ad-supported streaming TV operators\' global expansion. The ministry and the Korea Association for ICT Promotion discussed this year\'s plan and shared results from an AI dubbing project. Participating firms developed an AI dubbing agent and localized about 1,200 K-content titles into English, Spanish and Portuguese, building 20 channels. The channels have been available in 22 countries via Samsung TV Plus and LG Channels, drawing about 100 million cumulative viewers.