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Samsung, LG smart TVs seen as global distribution route for K-content as FAST emerges as alternative

A proposal has emerged to use Samsung and LG smart TVs already deployed worldwide as infrastructure to distribute Korean content globally. As plans to combine domestic streaming services into a single platform stall, free ad-supported streaming TV, or FAST, is gaining prominence. Speakers at a policy forum cited rapid growth forecasts for the global and domestic FAST markets and highlighted Korean TV makers\' large installed base. They also called for policy support, content localization funding and a unified control tower across ministries.