A proposal has emerged to use Samsung and LG smart TVs already deployed worldwide as infrastructure to distribute Korean content globally. As plans to combine domestic streaming services into a single platform stall, free ad-supported streaming TV, or FAST, is gaining prominence. Speakers at a policy forum cited rapid growth forecasts for the global and domestic FAST markets and highlighted Korean TV makers\' large installed base. They also called for policy support, content localization funding and a unified control tower across ministries.

South Korea’s public digital services are rated among the world’s best, but their usability has drawn criticism compared with private-sector services. The government is pushing a public-sector AX strategy under the National AI Strategy Committee to improve services for the public. The Interior Ministry plans an AI-based integrated civil-complaint platform and is building AI Government24 and other AI service projects. Officials say cross-ministry cooperation will be decisive for success.