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Smart glasses need investment now to become future leaders, Qualcomm executive says

Qualcomm has placed smart glasses as the top priority in its Snapdragon portfolio, saying personal AI agents need the context of what users see and hear. Senior Vice President Ziad Asghar said agents must understand who asked, where they are and what they are doing, and that glasses and other wearables can provide that data. He compared the market to the early smartphone era and said firms investing now could become future leaders.

Industry

Snapdragon Summit 2026: Memory price burden could last for several quarters or longer

Qualcomm is looking for ways to reduce cost pressure on Snapdragon PCs as memory prices rise, as agentic AI on PCs requires a certain amount of DRAM and storage. Nitin Kumar, Qualcomm vice president of product management, said the outlook for memory prices is hard to predict and the burden could last for several quarters or longer. Qualcomm plans to broaden DRAM capacity and supplier options and optimise software with Microsoft and PC makers.

Industry

[Snapdragon Summit 2026] \"A chip like a racing engine... Move memory to the side to secure a heat-dissipation path\"

Qualcomm applied a new package design to the Snapdragon 8 Elite Extreme Gen 6 by moving memory to the side and creating a new path to dissipate heat, aiming to sustain high burst performance longer in top-end smartphones. Chris Patrick (크리스 패트릭) said keeping the SoC cool helps it stay at maximum performance longer. Qualcomm said handset makers may need minor cooling design changes and it is reviewing other packaging approaches.