Unity has unveiled Unity 7, a next-generation platform designed to bring developers, artists and AI coding agents into the game production process. The company said the platform links development tools with external AI and with distribution, advertising and payment functions to support everything from production to monetisation. Unity plans a preview release in December, with some features available earlier in beta, and a full version due in the first quarter of 2027.

Korean game companies are pushing into consoles as part of broader strategy shifts, expanding hit titles to new devices while building new games for PC and consoles from the outset. The move reflects slower mobile user growth, genre concentration and heavy reliance on domestic revenue. Console markets can support longer sales through DLC, bundles, physical packages, merchandise and sequels for global audiences. Companies are also adopting demos, early access and community feedback ahead of launch.