| Mobile Web

Musinsa Standard shows co-growth with platform private label and seller brands

Musinsa\'s private label Musinsa Standard has been shown, based on consumer behaviour data, to boost sales of brands sold on its platform. A research team from Dongguk University and Chonnam National University analysed individual consumers\' basket and purchase histories and released the results on June 18. The study found that higher cumulative Musinsa Standard purchases increased the likelihood and spending share of subsequent purchases from seller brands, and that private-label items were often bought together with basic and SPA-style seller brands.