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Baemin B Mart\'s lowest-price challenge project lifts orders 62 percent after one year

Baemin B Mart\'s \"lowest-price challenge\" project increased both orders and transaction value by more than 50 percent after a year, the operator of Baedal Minjok said on Wednesday. Orders for items in the project rose about 62 percent and transaction value increased about 53 percent as of July, 10 months after a nationwide rollout in September. The always-on promotion covers fresh food, processed food and household goods.