Bang Jun-hyuk, chairman of Netmarble and Coway, presented 'RE-BIRTH' as the group’s core management keyword for 2026, calling for fundamental improvements from the ground up. Speaking at the companies’ New Year ceremonies on Jan. 2, he urged a shift to qualitative growth by strengthening internal capabilities. He said Netmarble must pair growth with solid fundamentals and highlighted AI to boost analysis, decision speed and productivity. For Coway, he called for customer-centred innovation and stronger crisis response in intensifying global competition.

SOOP said on Thursday it signed a live streaming agreement with esports team KT Rolster and will pursue a partnership centered on player broadcasts and content production. The contract runs for two years from 2026 to 2027. KT Rolster players will stream directly through official and individual accounts on SOOP. The two sides plan ongoing cooperation through jointly planned content and aim to build a stable collaboration structure beyond one-off events.