[DigitalToday reporter Chi-gyu Hwang] Bloter will hold the Commerce Marketing & Technology Summit 2026 (CMTS 2026) on May 20 to review trends in "artificial intelligence (AI) agentic commerce."

The event, themed on zero-click and agentic commerce, will feature keynote presentations across four sessions.

First, Seung-hyun Lee (이승현), CEO of Enhance, will present on "Lee Sedol x AlphaGo, 10 years - from Go to shopping carts." Cho-rong Han (한초롱), head of Growth at ASCENT AI (ListeningMind), will present strategies to increase brand discoverability using search-intent data. Seok-hyun Si (시석현), a team leader at Platier, will share a GEO (generative engine optimization) checklist for e-commerce practitioners. Beom-jin Jung (정범진), CEO of Vcat (VCAT.AI), will present practical cases related to brand AI marketing.

After the keynotes, Jin-ho Yoon (윤진호), CEO director of Choin Marketing Lab, will serve as moderator. Panelists include Han-sol Wi (위한솔), a leader at Kmong, Ha-na Cha (차하나), a director at Naver Webtoon, and Jong-woo Choi (최종우), COO (Co-founder) of Saenghwal Gongjakso. They will hold a panel discussion on what brands need in the AI era.

The afternoon sessions will be split into two tracks. Speakers from NC AI, LG CNS, Kurly, Datarize, Appier Korea, Kmong, ThinkingData, Google and Nurihaus will present on "AI commerce marketing strategies."