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Shinsegae ties up with OpenAI on AI commerce, plans to add shopping agent this year

Shinsegae Group is partnering with ChatGPT developer OpenAI to expand AI commerce across its businesses, starting with E-Mart. The companies signed a memorandum of understanding on April 6, marking the first strategic tie-up between OpenAI and a South Korean retailer in AI commerce. They aim to develop a ChatGPT-based end-to-end AI commerce model for commercialization in 2027. Shinsegae also plans to add an AI shopping agent to the E-Mart app this year.