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Telecommunications & Media

SKT tops KS-SQI mobile service quality for 27th straight year; SKB, SK Telink also No. 1

SK Telecom and other SK Group ICT affiliates ranked No. 1 across all telecom service categories in the Korea Service Quality Index, including mobile, broadband internet, IPTV, international calls and MVNO services. SKT said it led the mobile category in the 2026 survey for a 27th consecutive year, a record it has held since the index began in 2000. SKT also cited service improvements, expanded customer benefits, social-value programs and 강화된 security and fraud-blocking efforts.

AI & Enterprise

KT applies AI ads to Volvo EX90 campaign, brand searches double

KT said on Tuesday it applied its AI and data-based advertising platform to Volvo’s electric EX90 launch campaign, lifting brand search volume and expanding test-drive sign-ups. The campaign linked KT Square, a large media wall in Gwanghwamun, with KT Genie TV’s Premium G package. KT said it offered a dedicated brand page on Genie TV with vehicle information and content, connected QR codes to test-drive applications, and ran targeted ads based on AI-driven data analysis.