SK Telecom said on Saturday it will take part in the third Korea Social Value Festa on Sept. 21-22 and display technologies and services based on its sustainability management vision, Do the Good AI.

Do the Good AI is SKT's sustainability management direction aimed at boosting technological competitiveness through AI while ensuring reliability and safety and creating positive value for society. At the event at Seoul's COEX, SKT will introduce 11 AI technologies and cases of creating social value under the theme of a sustainable future together through better connections. The 72 sq m exhibition space uses eco-friendly materials such as recycled plastic.

Key exhibits include A.Dot Phone Family Care, which uses AI to prevent voice phishing 피해; the AI financial accident detection service FAME; AI Care Call, which checks on vulnerable groups; and Carevia, which uses vision AI to support the daily lives of people with developmental disabilities.

SKT will also introduce Fly AI Challenger, in which young AI talent takes on efforts to solve social problems, and Happiness AI Coding School & Challenge to strengthen AI capabilities for future generations. Services from award-winning Fly AI Challenger teams and companies participating in SKT's startup fostering programme will also be displayed.

On Sept. 21, the first day of the event, it will hold a Sketch concert together with companies in the ESG startup fostering programme SKTCH for Good.

Eom Jong-hwan (엄종환), head of SKT's sustainability management office, said, "We will contribute to creating a sustainable future by connecting SKT's technology and capabilities with innovative ideas from various partners."