[DigitalToday reporter Chi-gyu Hwang (황치규)] Samsung Electronics is launching a promotion titled "Decisive moments, with AI Football Mode! Switch to a Samsung AI TV and get rewards" as part of efforts to broaden adoption of its 2026 AI TVs optimised for sports viewing for the North and Central America World Cup season.

The promotion will run for 2 months from May 1 at Samsung Store and Samsung.com, as well as Hi-Mart and Electronics Land, among others.

Samsung Electronics will provide Samsung membership points worth 200,000 won for extra-large TVs of 83 inches or more and 100,000 won for 75-inch and 77-inch TVs when customers who buy 2026 models including Micro RGB, The Frame Pro and the 98-inch The Frame, and OLED TVs return their existing TV.

All TV trade-ins are eligible regardless of manufacturer and year of production. Samsung Electronics is also holding an event in May on Samsung.com that will give up to 300,000 won in cashback to 500 customers who buy new 75-inch or larger Micro RGB, OLED, Neo QLED and Mini LED TV models and leave a product review.

Samsung's 2026 AI TVs offer various AI features such as AI Football Mode and AI Sound Control to enhance the sports content viewing experience.

"AI Football Mode" analyses football scenes in real time to deliver clearer picture quality and capture even subtle ball movement. It also supports vivid crowd cheers and commentary, allowing viewers to experience immersion as if they were in the stadium, the company said.

"AI Sound Control" analyses various sounds such as dialogue, background music and sound effects in real time and automatically optimises them.

Samsung's TV AI platform feature, Vision AI Companion, provides immediate answers to questions related to the content being watched, such as "Tell me the score from this team's last match" and "Which team ultimately won this tournament." The AI Upscaling feature analyses and converts low-resolution content in real time to deliver high-definition quality with improved detail, depth and contrast.