Krafton will conduct a three-year joint research project with Seoul National University on world models to be applied in games and robotics. Krafton said it held a launch event with SNU’s graduate interdisciplinary AI program and disclosed research topics and participating researchers. The partners will pursue three subprojects led by SNU faculty and operate a joint research center, including exchanges and student internships. The collaboration follows an industry-academia agreement signed in November last year.

Mirror Particle, an AI startup in San Francisco, is developing its own foundation model to analyze what consumers do and why, aiming to model changes in human behavior over time without relying on role-playing by large language models. The company combines client consumer data with current affairs, popular culture and social media, and emphasizes observed behavior over survey responses. It targets market research and brand and product strategy, and has completed angel funding.