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Finance

Financial groups\' YouTube content racks up hits in South Korea

South Korean financial groups are finding success with YouTube content that goes beyond product promotion by combining storytelling and entertainment, broadening user engagement and boosting brand awareness. KB Financial Group’s campaign video surpassed 10 million views in about a month, while Hana Financial Group released a short film-style video. Woori Financial collaborated with a popular creator for high early view counts. Viva Republica’s Toss channel Moneygraphy topped 700,000 subscribers and 190 million cumulative views.

AI & Enterprise

KT Cloud wins CSAP certification for AI Foundry public products

KT Cloud said on April 21 it has launched public cloud products for its end-to-end AI platform, AI Foundry, and is stepping up efforts to target the public AX market. The company said its RAG Suite and VectorDB won mid-tier certification under the Cloud Security Assurance Program, enabling customers to use AI in cloud environments. KT Cloud plans to register the products with NIA’s digital services contracting system in April.

AI & Enterprise

Qualified applicants also face AI resume cuts; format and keywords can decide outcome

Many resumes submitted to companies are filtered out by automated screening systems before hiring staff review them, a U.S. survey showed. Companies use applicant tracking systems to sort resumes by keywords, document format and job-related terms, rather than assessing potential or organisational fit. Qualified candidates can be rejected if wording differs from expected phrases or if layouts cause reading errors. The survey found 68 percent of job seekers use AI to write resumes.