[DigitalToday reporter Jae-won Choi] It has been 15 years since Steve Jobs died, but an assessment said the tech industry’s continued search for a "next Steve Jobs" is an overly simplistic reading of his legacy.

On Oct. 5, local time, IT outlet NineToFiveMac, marking the 15th anniversary of Jobs' death, said his legacy lay less in the image of a mere innovator or charismatic manager than in his attitude of trying to make excellent tools for people. Jobs saw making products as a way of expressing gratitude toward humanity, it said. His often-quoted philosophy of “putting a dent in the universe” did not mean only huge success, it added.

That side of him is also reflected in a new book, "Shop Different," by Ron Johnson, who led Apple retail, it said. As Johnson prepared Apple’s store business in 2000, he proposed “love your customers” as a customer-service philosophy. Jobs was reluctant to use the word “love” in a business setting, and the two changed it to the phrase “enrich lives.”

But that did not mean he rejected the idea of caring about users. At a 2010 news conference on the iPhone 4 Antennagate issue, Jobs repeatedly delivered the message, "We love our users," and stressed that it was important to satisfy users when product problems occur.

The outlet said this attitude set Jobs apart from a simple "product genius." It said the essentials were not only his obsession with details and high standards, but also a willingness to learn from others, an attitude of taking responsibility for failure, and a focus on making tools that draw out users’ creativity.

The conclusion was that the industry should look back at the technology philosophy Jobs showed, rather than search for a “next Jobs.” It said the message was that it is possible to pursue big business success and innovation while still putting people who use products at the center, and that the best technology must consider not only performance and sales but also how it changes users’ lives.