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Games & Commerce

Krafton to hold first global test for new title Project Zeta, targets early access in second half

Krafton is stepping up global preparations for its new game Project Zeta, targeting a global early access release in the second half of this year. The company said it will hold the title’s first global community test from June 25 to June 28. Players in North America, Europe and South Korea, among other regions, can apply via the game’s Steam store page. Project Zeta is a multi-team tactical arena online multiplayer game being developed by Nirvanana Studio.

AI & Enterprise

Will AI really make people buy new PCs? Nvidia Inside put to the test

Nvidia has launched RTX Spark, an integrated PC chip aimed at AI agents, raising questions about whether “Nvidia Inside” can influence purchasing decisions as “Intel Inside” once did. While AI-capable processing could become a factor again in PC buying, AI PCs have yet to drive demand. Reports cited by The Wall Street Journal point to Nvidia’s brand strength, but note hurdles including Arm-based compatibility and the software ecosystem, especially for gaming.

AI & Enterprise

AI-driven PC market reshuffle becomes reality as Apple, Nvidia face off

Nvidia has introduced its RTX Spark integrated PC chip aimed at AI agents, lifting expectations for renewed consumer demand for PCs. Microsoft and Apple are also accelerating efforts to reshape PCs with AI after earlier initiatives fell short of impact. Nvidia is working with Microsoft and PC makers to enable AI agents to use mouse and keyboard autonomously. Competition is also in focus between Apple and an Nvidia-Microsoft alliance in laptops and Arm-based PCs.