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Games & Commerce

Korean game makers diversify growth beyond mobile MMORPGs to PC, console and overseas

South Korean game makers are expanding growth beyond mobile MMORPGs into overseas markets, PC and console, and casual genres. Pearl Abyss and Krafton posted sharp gains as global PC and console titles lifted sales. Netmarble, NC and Nexon added overseas, platform and genre revenues while maintaining core franchises. Kakao Games and Devsisters pursued diversification but reported quarterly losses, highlighting that rising sales do not automatically translate into higher profit.

AI & Enterprise

Beyond AI adoption, embedding operations is key to closing the scaling gap for digital-native companies

Digital-native companies often lead in willingness to adopt AI and the breadth of its use, but that does not always translate into the highest level of operational maturity, a 2026 report found. Executives at digital-native firms most frequently cited embedding AI at scale across core business processes as a top investment priority. The report distinguishes broad deployment from full operational embedding, including use by more than 100 users under SLAs with continuous monitoring. Examples in South Korea highlight the need for shared data, governance and operating foundations.

Games & Commerce

G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios

G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.