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Entertainment

BTS\' V draws attention in school uniform ad; Astro\'s Cha Eun-woo pays tax bill in full

In mid-April, entertainment news drew attention as BTS member V appeared in a youth-film-style coffee advertisement. Astro member and actor Cha Eun-woo, who faced tax evasion allegations, said he paid all taxes and bowed again, while his agency Fantagio apologised. A limited-edition KATSEYE-GAP hoodie collection and goods for MBC drama “21st Century Daegunbuin” were unveiled. Debate also grew over the acting of IU and Byeon Woo-seok, as boy groups prepared new releases.

People

KakaoGames runs seasonal tailored employee benefits for new school year, year-end

KakaoGames said on Monday it operates employee benefits tailored to major points in the year, including the start of the school year and the year-end. Since 2017 it has provided annual gifts for employees’ children entering school, and this year delivered items for prospective primary school students while giving department store vouchers for older students. It also provides seasonal gifts and offers support for pregnancy and childbirth. The company was named a 2024 work-life balance firm.

Games & Commerce

Kakao Entertainment opens Samsung Lions store on Berriz fan platform

Kakao Entertainment is moving into sales of official merchandise for a professional baseball club through its global K-culture fan platform. The company said on Feb. 24 it opened an online “Lions Team Store” on Berriz where users can buy official Samsung Lions goods. The offering includes basic uniforms, limited-edition commemorative items tied to 2025 KBO Golden Glove winners, and a range of cheering and lifestyle products, including a kit made with Kakao Friends character Little Ryan.