Kakao\'s Kakao Friends character Ryan will take part in the Water Festival at Daegu Samsung Lions Park from Aug. 4 to 9 and hold on-site events, the company said on Sunday. A Samsung Lions x Ryan merchandise collaboration released in July sold out quickly online and drew long lines at an offline store. Kakao said the shared 10th anniversaries of Ryan and the ballpark helped drive purchases.

KakaoGames is launching an HTML5-based casual game service that runs directly within KakaoTalk without requiring a separate app installation. The company said it has officially released 25 casual games through the newly added \'Gamechip\' platform in KakaoTalk\'s \'More\' tab. The line-up includes six games using Kakao Friends IP and 19 general casual titles. KakaoGames plans to expand the service to more than 50 games this year.