Kakao Entertainment is launching sales of official merchandise for a professional baseball club through its global K-culture fan platform.

Kakao Entertainment said on Feb. 24 it opened an online “Lions Team Store” on its fan platform Berriz where users can buy official Samsung Lions merchandise.

With the team store launch, Berriz is offering a broad lineup using licensing from the club and its players, including basic uniforms, limited-edition commemorative goods and season-themed items.

The most notable items are limited-edition commemorative goods for 2025 KBO season Golden Glove winners Hyung-woo Choi (최형우), Lewin Diaz (르윈 디아즈) and Ja-wook Koo (구자욱). They were planned to mark the achievements of the players who won the Golden Glove representing the Samsung Lions.

It is also selling a range of cheering items and lifestyle goods to add to the enjoyment of watching games. Products include apparel and hats such as replica uniforms, various cheering items, and a “2026 children’s membership” kit made in collaboration with Little Ryan, a popular Kakao Friends character. Kakao Entertainment plans to continue planning, producing and introducing various unusual goods.

Berriz is a fan platform spanning K-pop, drama, variety shows, webtoons and sports. It provides differentiated services including real-time live communication with artists, chat with an AI persona and AI comment reports.