11st is launching its October “Monthly 11 Day” event to target autumn shopping demand. The company said on Thursday it will sell seasonal home appliances, food and beverage e-coupons, leisure and domestic accommodation products, and new fashion and beauty items at special prices during the event, which runs through Oct. 11.

Sale dates and times vary by item, with discounted products changing each day. Seasonal appliances will be offered through time deals. At 11 a.m. on Oct. 2, the single-size Ilwol Stylish Washable Carbon Mat will be priced in the 37,000 won range. At 11 a.m. on Oct. 5, the Cuckoo Easy-Clean 3.5-liter humidifier, model CH-G301FW, will be sold in the 55,000 won range. At 11 a.m. on Oct. 6, the Kakao Friends heated pack and power bank will be in the 21,000 won range, and at 11 p.m. on Oct. 8, the single-size Kyungdong Navien hot-water mat with UV sterilisation, model EMW520, will be in the 299,000 won range.

Food and beverage e-coupons start on Oct. 3 with Pascucci’s autumn menu. The black sesame gelato cafe latte plus a cassata black sesame slice cake will be sold at 9,940 won, a 30 percent discount, and the black sesame crunch granita will be 6,000 won, a 20 percent discount. On Oct. 4, MegaMGC Coffee’s House Milk Latte will be sold for 2,800 won, a 20 percent discount. On Oct. 5, Tous Les Jours will offer 17 percent discounts on its Royal Queen Cake and Rice-Tasting Cake. In leisure and accommodation, Seoul Land all-day passes and Sol Beach Jindo will be offered at special prices on Oct. 1, Inspire Resort and Rolling Hills Resort on Oct. 6, and Sol Beach Yangyang on Oct. 7.

In fashion and beauty, 11st will sell 4 to 6 flagship brands each day at around online lowest-price levels. A total of 50 brands will take part, including Beanpole, Dr.G and Laneige on Oct. 3, AHC and Nepa on Oct. 4, and L’Oreal and Physiogel on Oct. 9. New beauty products from Innisfree, including the Green Tea Panthenol Calming Toner Pad and Green Tea Ceramide Cleansing Balm, are also included in discount items. On its live commerce platform LIVE11, it scheduled broadcasts for Aestura at 12 p.m. on Oct. 1, Kim Jung Moon Aloe at 11 a.m. on Oct. 2, and Scinic at 11 a.m. on Oct. 6.

Coupons will be provided in stages. For the 3,000 won, 4,000 won and 5,000 won relay discount coupons used on purchases of 40,000 won or more, customers receive a larger-value coupon the next day after using the coupon they received first. Members of the free 11st Plus membership will get one additional 7 percent cart coupon per ID on purchases of 20,000 won or more, offering discounts of up to 5,000 won. A fashion and beauty-only 11 percent coupon, which offers discounts of up to 4,000 won on purchases of 35,000 won or more, will be issued as two coupons per ID each day.

Ko Kwang-il (고광일), head of 11st’s sales group, said the company strengthened the product lineup for the October Monthly 11 Day promotion to reflect customers’ diverse autumn shopping needs. He said he hopes customers will enjoy practical autumn shopping through the daily special-price offerings from popular brands.