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Games & Commerce

Kakao bets on connection by linking AI and membership around KakaoTalk

Kakao is bringing major services such as AI, membership, shopping and reservations into KakaoTalk to link users from chats to service use. The company launched a 4,900 won monthly Kakao Membership that bundles benefits across multiple Kakao services. Kakao is also expanding AI functions inside KakaoTalk, connecting internal and external services and aiming for 10,000,000 monthly active users for in-app AI by year-end. The strategy seeks to convert KakaoTalk’s user base into transactions across other businesses.

AI & Enterprise

Korea Microsoft to hold Industry Summit on Sept. 30

Korea Microsoft will hold the Microsoft Industry Summit on Sept. 30 at the COEX Grand Ballroom in Seoul to share industry-specific AI transformation strategies and on-the-ground cases. The company will present AI use cases and Frontier Transformation 방향 across finance, retail, manufacturing, healthcare and education. It will also run technology sessions featuring customer cases using Microsoft 365 Copilot, Microsoft Foundry and Azure. Korean firms including SC First Bank, Shinhan units and KB Kookmin Bank will present.

Games & Commerce

G-Star organisers open first pop-up at Hyundai Department Store Pangyo, unveil Kream special pass

The G-Star Organising Committee said on Aug. 31 it will release a special pass in collaboration with Kream ahead of G-Star 2026, set for Nov. 19-22 at BEXCO in Busan. The pass includes entry to the BTC hall, a Yumi\'s Cells keyring and promotion card, and a Kream voucher. A pop-up store will run Sept. 1-6 at Hyundai Department Store Pangyo, followed by exclusive sales on Kream from Sept. 7.