The G-Star Organising Committee will open G-Star’s first pop-up store at Iconic Square on the fourth floor of Hyundai Department Store’s Pangyo branch from Sept. 1 to 6 and offer an advance preview of the special pass. [Photo: Korea Association of Game Industry]

The G-Star Organising Committee said on Aug. 31 it will introduce a special pass in collaboration with Kream (KREAM) ahead of G-Star 2026, to be held on Nov. 19-22 at BEXCO in Busan.

The special pass consists of a ticket to the business-to-consumer (BTC) hall, a keyring and promotion card made in collaboration with "Yumi's Cells", and a Kream voucher.

The organising committee will open G-Star’s first pop-up store at Iconic Square on the fourth floor of Hyundai Department Store’s Pangyo branch from Sept. 1 to 6 and offer an advance preview of the special pass. Prices at the pop-up store are 20,000 won for general admission and 10,000 won for youths, with discounts of up to 33 percent from the list price.

The pop-up store will also feature a Hyundai Motor sim racing esports experience zone. Visitors can use racing simulators to experience mobility esports. It will also sell "Yumi's Cells" collaboration goods used in G-Star 2026 key visuals and official merchandise.

On site, it will also run visitor participation events offering special passes and invitation tickets.

The special pass will be sold exclusively on Kream from Sept. 7, the day after the pop-up store ends. Prices are 25,000 won for general admission and 15,000 won for youths, and sales will end when prepared quantities run out.

General BTC admission tickets can be reserved from Sept. 29 on the official G-Star website and application. Prices are the same as last year at 18,000 won for general admission and 8,000 won for youths. G-Star 2026 will operate on a 100 percent advance reservation basis with no on-site sales.

An organising committee official said, "Through the collaboration with Kream, we have been able to introduce a new package for fans who have been waiting for G-Star," adding, "We will provide a variety of things to enjoy from the Pangyo pop-up store in September to the main event in Busan in November."

Keyword

#G-Star 2026 #Kream #Hyundai Department Store #BEXCO #Yumi's Cells
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