Hecto Healthcare's product distribution strategy is expanding from online to offline channels. Hecto Healthcare said on Aug. 28 it will place De Simone's "De Simone Kids Yogurt" in Hyundai Department Store food halls.

Hecto Healthcare will roll out "De Simone Kids Yogurt Plain" in stages at four Hyundai Department Store locations: Pangyo, Cheonho, The Hyundai Seoul and Mia. It plans to widen offline touchpoints where families with young children can see and buy the product. The company said it also plans to gradually expand the number of sales locations within Hyundai Department Store.

De Simone Kids Yogurt Plain applies De Simone's accumulated probiotics design know-how to yogurt. It contains 93.352 percent domestic raw milk rated 1A and excludes sugar and chemical additives. It uses the premium probiotics De Simone formula so children can consume yogurt and probiotics together as a snack. It is made in a pouch to improve portability and produced at a facility certified under the Hazard Analysis and Critical Control Points standard.

De Simone is Hecto Healthcare's probiotics-focused brand. Its core ingredient is the "De Simone Formula (De Simone Formulation·DSF)," a probiotics formula blending 8 beneficial strains. It has received individual recognition from the Ministry of Food and Drug Safety as the only product in South Korea with the functionality that it can help intestinal health by regulating intestinal immunity.

Kim Seok-jin (김석진), CEO of Hecto Healthcare, said, "De Simone Kids Yogurt is a product developed to reflect the standards of parents who carefully examine ingredients and components, not just taste, when choosing a snack for their children." He added, "With this entry into Hyundai Department Store, we will continue to expand distribution channels and customer touchpoints so more customers can encounter and experience De Simone in everyday life."