Apple and Microsoft face a key month as investors and developers watch whether they can shift perceptions of their AI momentum. Apple’s World Wide Developers Conference runs June 8 to 12 and is expected to highlight on-device AI backed by its chip design experience. Microsoft is expected to unveil more in-house models at its June 2 to 3 Build conference as it leans less on OpenAI. Companies are also voicing growing concern over rising AI costs.

Meta has created a dedicated Enterprise Solutions organisation that dispatches engineers and product managers directly to corporate customers. Senior executive Naomi Gleit said in an internal memo the unit will include data engineers to prepare client data for Meta AI systems, software engineers to integrate Meta tools into customers\' operating systems, and product managers to lead client work. The Information said it mirrors the forward-deployed engineer model adopted by major AI companies.