Salesforce presented an “agentic enterprise” based on Agentforce, its platform for building and operating artificial intelligence agents, as a next-generation growth model.

At the “Agentforce World Tour Korea 2026” held at COEX in Seoul on Tuesday, Sejin Park (박세진), head of Salesforce Korea, said, “It is now time for all companies to be reborn as agentic enterprises.” He said Salesforce would become a partner that connects back office, data and workforce operations organically to create measurable business value.

Salesforce said a trusted data and system integration environment is important for companies to deliver results from adopting AI agents. Park said customer data, work context and execution environments must be organically connected on a single trusted platform. He said Salesforce would play that platform role.

Salesforce stressed that it is itself an agentic enterprise. It has deployed more than 300 agents internally to handle more than 2.2 million customer service cases a year, it said. Annual sales pipeline generated by agents totals $130 million, or about 200 billion won, it said. All 75,000 employees are using agents. Agentforce has grown into an $800 million business.

A key example is Piper, a pipeline automation agent. Piper is an agent that communicates 24 hours a day with potential customers visiting websites via text, voice and video, and is currently applied on global websites. It is set to be introduced to the Korean website within this year. Salesforce forecast that pipeline generation would more than double from current levels with the adoption of Piper and its internal sales development representative agent alone.

Results at companies using Agentforce are also becoming visible. Salesforce said Anthropic, the developer of Claude, improved revenue operations productivity by more than 10 times after adopting Agentforce. Its sales cycle was shortened by 60 percent.

As companies ramp up agent adoption, AI usage on the Salesforce platform has also surged. The number of large language model tokens consumed on the Salesforce platform stood at 29 trillion in the first quarter this year, up 152 percent from the previous quarter. Salesforce highlighted “agent work units,” or AWU, meaning actual work actions performed by agents, rather than simple token throughput. Over the same period, AWU totaled 1.6 billion, up 111 percent from the previous quarter. Salesforce said its customers are cutting back office data history by 80 percent through agent adoption.

Salesforce also introduced “Headless 360,” an open architecture, at the event. It is a product that can freely extend business context built on the Salesforce platform to external AI agents and platforms through application programming interfaces, the Model Context Protocol and command-line interfaces. The key is that users can access all Salesforce functions within Slack without logging into Salesforce. It also connects external data such as enterprise resource planning systems, data lakes and legacy systems to provide interoperability among agents.

POSCO, Musinsa adopt agents based on Salesforce CRM

Major customer cases were also introduced. POSCO adopted Salesforce as a core platform for marketing AX. It built multi-agent orchestration based on CRM data.

Examples include a “sales agent” that supports sales coaching and a “My POSCO concierge agent” that handles customer inquiries. Seong-rae Noh (노성래), head of POSCO’s marketing strategy office, said, “As AI agents assist with interpreting information and executing tasks, employees have been able to focus more on customer relationships.” POSCO plans to expand AX, currently limited to marketing, across production, quality and the supply chain.

Musinsa chose Salesforce to successfully implement its one core multi-platform, or OCMP, which it described as a core part of its tech strategy. It said the need to manage and integrate customer data grew during the process of linking multiple operating channels and countries, including Musinsa, 29CM and Soldout, to its core platform engine. Based on this, it built an AI customer service agent that enables customers to handle everything from product search and recommendations to exchanges and returns in a single chat window.

Ki-yong Gil (길기용), Musinsa’s director of Core AI and CS Engineering, said it chose Salesforce in consideration of flexibility to expand beyond simple counseling tasks into an enterprise-wide customer and partner management platform. AI counselors currently handle more than 25 percent of all customer inquiries on the 29CM platform, and the company plans in the second half to expand into merchandise brand sourcing tasks through Slack-based multi-agent orchestration.

FDE global rollout... about 60 partners secured in Korea

Salesforce has begun operating a forward-deployed engineer, or FDE, organization globally to accelerate agentic enterprise adoption. In Korea, FDEs will be assigned from the second half to about 60 partners including Deloitte Digital, PWC, i2max, MegazoneCloud, Hyundai AutoEver, Samsung, LG CNS, SK Inc AX, DKBMC, Daeyu Nextier, KU Convergence Software Research Center and Decentric.

Park said Salesforce Korea would work together for agentic enterprise transition. He said contracts allowing unlimited use of Agentforce and Data Cloud licenses have also become available in Korea.