Samsung Electronics is adding an AI platform and voice-based search and control features across its 2026 TV lineup, aiming to redefine TVs as screens that respond and understand context. It unveiled the Vision AI Companion integrated AI platform and included Bixby, Perplexity and Microsoft Copilot. The company also expanded screen size options and form factors, introduced AI viewing and sound features, and expanded content offerings through Samsung TV Plus and new audio and multi-angle functions.

Samsung Electronics said on Monday it has applied an upgraded Bixby voice assistant based on a large language model (LLM) to its AI home appliances. The company also added an \"Open Q&A\" feature combined with the generative AI service Perplexity. The functions will be available on 2026 Family Hub models and new products including air conditioners, robot vacuum cleaners, water purifiers and washing appliances equipped with a 7-inch screen.