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Games & Commerce

Nexon launches domestic PC Overwatch service with season 4 update

Nexon said on Tuesday it has started domestic season 4 service for the PC game Overwatch, developed by Blizzard Entertainment. Nexon will provide service as the domestic publisher, allowing play via Nexon.com and Nexon Plug in addition to the Battle.net launcher. It will give linked-account users loot boxes and other items, and offer additional rewards for those who linked in advance. Season 4 adds new content, including a new Korean hero, and Nexon will run events and hold an offline user gathering in Busan.

AI & Enterprise

Polaroid targets AI data centres with water use ad campaign

U.S. optics and photography maker Polaroid has launched an advertising campaign that directly targets the water use of AI data centres. The company is highlighting the environmental impact of data centres rather than criticising AI itself, while promoting the value of “analog” experiences. The campaign includes a billboard on Coney Island in Brooklyn and posts on Instagram carrying the same message. The issue has also drawn responses from OpenAI and Nvidia.

Industry

LG Electronics launches flamingo protection campaign with U.S. NWF

LG Electronics is continuing its endangered species protection campaign using a Times Square billboard in New York. The latest video is the ninth in the series and focuses on flamingos, highlighting difficulties in feeding due to water pollution and climate change. The company said it has been running the LG Endangered Species Series since 2024. It is also conducting an online campaign in cooperation with the National Wildlife Federation to share information needed to protect flamingos.