[DigitalToday reporter Daegeon Seok] Samsung Electronics displayed a video on a Times Square billboard in New York to mark Nvidia founder and CEO Jensen Huang (황)의 receipt of the 2026 Van Fleet Award. Samsung said on Sept. 29 it began airing the congratulatory video at 6 p.m. local time on Sept. 27. The video covered Huang’s leadership and major achievements in the development of the artificial intelligence (AI) industry.

Huang was selected as this year’s recipient in recognition of his role in leading innovation in AI and accelerated computing and contributing to expanded U.S.-Korea cooperation in AI and semiconductors. The Van Fleet Award was established by the nonprofit Korea Society. It is named after General James Van Fleet, who served as commander of the U.S. Eighth Army during the Korean War, and is awarded annually to individuals or institutions that have contributed to U.S.-Korea friendship and cooperation.

Samsung Electronics also has a connection to the Van Fleet Award. The late Samsung Chairman Lee Kun-hee (이건희) received the award in 2006, 20 years ago, for contributions to U.S.-Korea economic cooperation and the development of relations between the two countries.

The billboard video was made up of four keywords representing Huang: “Pioneer,” “Architect,” “Builder” and “Friend.” The company said the video introduced his activities and achievements with dynamic visuals centered on those keywords.

A separate video was also screened. It used a virtual exhibition space as a backdrop and presented Huang’s major activities and vision in sequence to convey the meaning of the award.

Samsung Electronics and Nvidia have long cooperated in areas including memory and system semiconductors. As the AI era has begun, the scope of cooperation between the two companies is widening further. Samsung Electronics is combining Nvidia’s accelerated computing and digital twin technologies with its semiconductor manufacturing capabilities. The company said its goal is to build an “AI Factory” that applies AI across the entire process, from research and development to design and manufacturing.